Which AI Chatbot Subscription Is Best for Your Business?

You've heard the buzz about AI transforming the real estate industry, but with so many chatbot options available, how can you find the one that best fits your business needs?

Here's a look at the strengths and weaknesses of five of the most popular AI chatbots: ChatGPT, Claude AI, Google Gemini, Perplexity AI, and Jasper – to help you make an informed decision about which subscription is worth your hard-earned dollars.

ChatGPT

Strengths: ChatGPT excels at creating high-quality content, assisting with analyzing research, and answering questions, saving real estate professionals significant time and effort. It can generate human-like responses, making it a valuable tool for drafting informative and engaging content. Personalization has been improved with the recent addition of memory storage.

Weaknesses: Despite its impressive capabilities, ChatGPT lacks integration with real-time data sources, which may result in outdated or inaccurate information. As news reports have shown, ChatGPT's outputs could include biased or insensitive content if not carefully monitored and filtered.

Real use case: A real estate agent can use ChatGPT to draft informative and engaging blog posts about local market trends, homebuying tips, or the benefits of buyers working with a real estate professional.

Pricing: A free account provides access to the ChatGPT 3.5 model via web, iOS, and Android unlimited messages, interactions, and history. Pro account: Access to GPT-4 and access to additional tools like DALL·E, Browsing, Advanced Data Analysis, and more: $20 per month per individual.

Claude AI

Strengths: Claude AI offers round-the-clock availability and highly personalized interactions. It provides valuable assistance with complex questions, making it a reliable resource for agents and clients. Claude's ability to learn from previous interactions enables it to improve its responses and adapt to individual user needs continuously. It is one of the best content creation bots available today.

Weaknesses: While Claude can handle many tasks and inquiries, it may struggle with complex, sensitive, or emotionally charged situations where empathy and understanding are crucial. Claude's AI data training has a cutoff date of 2021 and may lack the ability to provide the most current information to inquiries.

Real use case: A real estate agent can use Claude AI to create comprehensive and engaging neighborhood guides that showcase the unique features, amenities, and lifestyles of different areas within their market. These guides could serve as valuable resources for potential buyers, helping establish the agent as a local expert.

Pricing: A free account provides limited access to basic features, such as answering simple questions and providing general information. The free version also has restrictions on the number of interactions. Claude Pro: For $20 per month per individual, users get full access to all features, including advanced question-answering capabilities and higher usage limits detailed here.

Google Gemini

Strengths: Google Gemini can help agents enhance client communication and marketing efforts. Its ability to generate highly personalized content makes it a versatile tool for creating engaging marketing materials. Gemini's superpower as a chatbot is its integration with Google Search, which makes it able to provide real-time information. It's also great at summarizing content.

Weaknesses: As a more general-purpose AI, Gemini's responses to prompts tend to be shorter, limiting its ability to assist in creating blog posts that require more content. Also, Gemini raised ethical concerns, and its use requires extra caution within an industry that must adhere to fair housing rules and data privacy.

Real use case: An agent can use Gemini to create personalized email campaigns that provide valuable information about local housing markets, financing options, or the benefits of homeownership to their client base.

Pricing: Google Gemini offers a standard free version that reliably answers questions, summarizes text, and creates basic content (poems, scripts, etc.). Gemini Advanced, which requires a Google One AI Subscription, can provide coding assistance and debugging help, offer complex reasoning and logical problem solving, handle nuanced instructions for creative tasks, and provide longer and more in-depth content for $19.99 per month per individual.

Perplexity AI

Strengths: Perplexity AI stands out for its integration, providing in-depth, well-researched, and tight responses by drawing information from multiple online sources. It is also highly flexible, allowing users to switch between different AI models, such as ChatGPT-4 and Claude 2.1, to find the best fit for your prompt. Bonus: You can use Perplexity to search Reddit.

Weaknesses: Perplexity can be inconsistent with responses and does not handle problem-solving well. Moreover, while it may use search, it does not have the breadth of search coverage as a traditional search engine, as it is limited to the curated sources it has been trained on.

Real use case: Perplexity AI does well with math and can help agents better analyze their marketing tracking data. For example, agents can input the performance of different social media posts, providing the content and results for each post to Perplexity, which can analyze the data and provide a summary of interesting trends.

Pricing: A free individual account offers basic search functions with limited features. The Pro Plan is $20 a month for an individual (or $200 a year) and includes access to AI models like GPT-4.

Jasper

Strengths: Jasper is an AI marketing copilot. Its strength is its ability to create highly personalized content that helps real estate agents build their brand and drive engagement. It offers real estate-specific templates and creative writing support, enabling agents to produce social media posts, blog articles, and email campaigns. It does well in creating attention-grabbing content to help agents stand out.

Weaknesses: Although Jasper can create engaging content, it may need a deeper understanding of local market dynamics and nuances crucial for effective real estate marketing. As with all AI-generated content, agents must carefully review and edit to ensure accuracy and brand alignment.

Real use case: Jasper can help a real estate agent create compelling social media posts, such as showcasing a client success story, highlighting neighborhood or community features, or sharing details about local events to build brand awareness and engagement.

Pricing: Jasper offers a 7-day free trial, allowing users to test the platform's capabilities for any paid program during that time. Paid plans per seat start at $39/month (Creator – billed yearly) for one brand voice.

Building an AI toolkit

Choosing the right AI chatbot for your real estate business can significantly increase your productivity. By reviewing the strengths and weaknesses of each option – and testing out the free versions for yourself – you can find the best chatbot for your AI toolkit.

Don't forget that if you struggle with a chatbot or any technology, Tech Helpline analysts can help. This service is available to over 750,000 Realtors in North America as a member benefit from their MLS or association.

Whatever you choose – ChatGPT, Claude AI, Google Gemini, Perplexity AI, or Jasper – the key is to find the AI chatbot you will use daily. With the right AI tool in your tech stack, you'll have more time to focus on what matters most: building relationships and closing deals.

Related reads

From the Tech Helpline blog:

• 3 Best AI Prompts for Real Estate Agents
• Best practices for AI in Real Estate Today
• To AI or not to AI: What are the risks and rewards?

Tricia Stamper is Director of Technology at Florida Realtors®, which owns both Tech Helpline and Form Simplicity.