RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as an Agent, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountReal Estate Listings Going into Cell Phones
September 20 2009
ARIZONA DAILY STAR—Searching online home listings on your desktop is becoming oh so 1990s.
The push is on in real estate to capture the mobile market—and the elusive 35-and-younger demographic that comes with it. Numerous brokerages and listing companies have launched mobile websites and smartphone applications to showcase homes on cell phones. There are also text feeds that send prospective buyers information on listings.
But the founder and president of Tucson-based Nova Home Loans, Ray Desmond, is dialing up something bigger. He has launched a new platform that lets users search listings, prequalify for loans, call up title reports and even submit offers—all by cell phone. Deals could be made—or at least tentatively agreed to—in minutes.
The platform, known as Sikku, was launched in Phoenix about a week ago, and it's starting up in Tucson and Las Vegas this week. It soon will be launched in San Diego, Los Angeles and Portland, OR. If it takes off, it could change the shape and pace of real estate as buyers, fueled by instant information, blast out offers. Sikku can be found online like any other website. But the real target is the cell-phone-savvy consumer who no longer uses the phone to talk, but instead uses it for text messages, emails and Internet surfing.
