New iGUIDE Lead Magnet Generates Real-Time Leads for Real Estate Professionals

The exclusive product feature lets buyers viewing iGUIDE's 3D Virtual Tours request additional property details providing agents with instant leads.

WATERLOO, Ontario, April 30, 2024 – Planitar Inc., makers of iGUIDE, a proprietary camera and software platform for capturing and delivering 3D virtual tours and property data, today introduced iGUIDE Lead Magnet—an exclusive product feature designed to help real estate agents capture leads and get market feedback in real-time as prospective buyers view iGUIDE 3D Virtual Tour property listings.

iGUIDE Lead Magnet is an interactive pop-up element that appears in the iGUIDE. Viewer as potential buyers explore real estate listings. The feature allows buyers to request more details by providing their contact information in exchange for receiving access to additional visuals via an email or SMS from the listing agent. The agent now can engage with the qualified lead as they choose.

"This new product feature is about forging relationships in real estate," said Alexander Likholyot, the CEO and co-founder of Planitar Inc. "Even after Covid-19, industrywide adoption of 3D tours in real estate has barely crossed into double digits, as listing agents haven't been able to capture feedback about a property or start a conversation with potential buyers within a 3D tour. The new iGUIDE Lead Magnet solves both problems by letting buyers share their contact information to get access to additional property visuals delivered in the detailed version of iGUIDE 3D Virtual Tour while encouraging buyers to ask questions and provide feedback about the listing. This exchange gives agents a way to contact and engage with qualified, interested buyers and connect with potential future listing prospects."

In addition to generating real-time leads 24/7, iGUIDE Lead Magnet empowers buyers to provide valuable feedback directly on the virtual listings, offering agents insights they can share with sellers. Real estate professionals have the flexibility to streamline their communication process by automatically responding to leads via email or SMS, saving time while still delivering personalized responses tailored to each potential buyer's inquiries.

Here's how it works:

1. A pop-up form appears in the iGUIDE Viewer after a prospective buyer explores the listing.
2. A prospective buyer can elect to provide their contact information for access to additional property visuals delivered via the detailed iGUIDE 3D Virtual Tour.
3. The listing agent receives an alert, either by text or email, with the prospective buyer's contact information. If configured, an automatic email is sent at the same time to the prospective buyer with the detailed iGUIDE 3D Virtual Tour link.
4. The agent can choose to send an automatic or custom response, providing the buyer with the detailed iGUIDE 3D Virtual Tour and engaging them into a conversation or arranging for a Virtual Showing if a curated agent-guided iGUIDE experience is desired.

Key features and benefits of iGUIDE Lead Magnet include:

• Buyer lead data is sent in real-time via email notification or SMS.
• Prospective buyers are encouraged to provide valuable feedback that the listing agent can share with the sellers.
• Minimal effort is required by an agent to set up and maintain while retaining control over listing visuals, as well as client communications.
• iGUIDE Lead Magnet takes advantage of the unique way iGUIDE 3D Virtual Tours can hide and show visuals and/or rooms creating two unique iGUIDE versions.
• There is no additional cost above the iGUIDE 3D Virtual Tour.
• The exclusive, new product feature is available on all iGUIDE 3D Virtual Tours (Instant, Standard & Premium).

For more information, visit: goiguide.com/get-iguide/iguide/lead-magnet

About Planitar

Founded in 2013 in Kitchener, Ontario, Canada, Planitar Inc. is the maker of iGUIDE, a proprietary camera and software platform for capturing and delivering immersive 3D virtual tours and extensive property data. iGUIDE is the most efficient system to map interior spaces and features accurate floor plans, measurements and reliable property square footage. By integrating floor plans and visual data, iGUIDE provides an intuitive and practical way to navigate and explore built environments digitally. For more, visit goiguide.com.